DEAD TRND - SUSTAINABLE FASHION
A sustainable fashion collection created in cooperation with Dana Kariv
This collection is inspired by the cultural effects of consumerism – recycling of trends, use of logos as a substitute for design, etc.
As a concept, we created a protest group that operates in all fashion capitals and conducts demonstrations outside Fashion Week events.
In a time when customers will purchase everything and anything covered in the oversized logos, for vast sums, or alternatively, will choose fast fashion for a deep discount. The outcome is a harsh reality in which corporations are asked to stoop to their lowest, and those left to pay the price are the employees working under harsh conditions, and the environment in which we live.